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We don't start with a camera. We start with a blueprint.
It's as easy as...
1
Diagnose
Before we pick up a camera, we dive into the data. We calculate your Brand Development Index (BDI) to identify how video can solve issues and enhance your brand.
The Outcome: A "Heat Map" of your brand’s current strength. We identify the type of content you need.
2
Strategize
Once we know where to aim, we build the what. We map video types to the specific stages of your customer's journey, ensuring no lead "leaks" out of your sales process.
Top of Funnel: Awareness & "Why" videos to spike interest in low-BDI areas.
Middle of Funnel: Authority & Expertise videos to build trust.
Bottom of Funnel: Case Studies & Outcome videos to trigger the final purchase.
3
Deploy
Content is only as good as its reach. We deploy your videos using a targeted distribution strategy, placing them on the platforms where your specific BDI data shows your audience is most active.
The Result: You aren't just "posting on social media." You are executing a precision-guided communication plan that tracks the data that matters.
Trusted By
Our communications outreach has grown in its quality and consistency as a direct result of our partnership with Big Squirrel Productions.
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